5 Web Design Trends to Watch Out For In 2017
Discover the web design trends that will define website and digital product design in 2017 – and beyond.
Just like technology, digital marketing is forever evolving. In this ever-changing digital world, it’s hard to keep up with all the new digital marketing opportunities. With more and more companies entering the digital world, it is vital to keep up with the upcoming trends and integrate improved digital marketing techniques to stay competitive in the industry. With each passing year, digital marketing continues to grow more and more, unleashing new strategies and possibilities for both users and businesses alike.
The web design landscape is evolving at a constant pace. Trends weave in and out as quickly as fashion and often make comebacks. The designs that looked fresh and modern yesterday can appear outdated apparently overnight, and trends once dismissed as irretrievably worn-out can unexpectedly cycle backin vogue. With 2017 fast progressing, it’s time to look ahead and predict which trends will actually stick and dominate the world of digital design in the coming months.
If you’re in the digital marketing game and on the verge of launching your blog or website, you may need a bit more information on the latest web design trends, just to make sure you get things right. So, without further ado, let’s dive into the web design trends that can help your website stand out from the crowd in 2017.
- 1. Cinemagraphs
Cinemagraphs are high-quality videos or GIFs that run on a smooth, continuous loop. A well-crafted cinemagraph can be visually striking. They have gained considerable attention recently and have become a popular way to add movement and visual interest to tedious static pages. Both types of cinemagraphs, including GIFs and videos, can result in rather large file sizes if they happen to be of high quality. The alluring nature of cinemagraphs and their significant impact on garnering higher user engagement and conversion will contribute to the growth and wider adoption of this trend in 2017.
- 2. Dynamic Typography
Big, bold, and creative typography never goes out of style. With the inception of Google Fonts and Adobe Typekit, this practice has become a lot easier than it ever used to be. Dynamic typography makes the navigation menu clearerand more effective. This technique is getting bigger and bolder with time. Where2016 saw some very creative uses of typography, including the use of creative interfaces than the usual web fonts, this trend is likely to become more prevalent in 2017.
- 3. Virtual Reality And 360 O Videos
Virtual Reality went mainstream in 2016 and can now be experienced on browsers as well. Although the gadget world was abuzz last year with the exciting announcements related to Virtual Reality (VR), the trend hasn’t made a big impact on the web design industryup till now. However, there’s no denying that it will affect the web in a big way in 2017, even if browsers won’t be ready to support it. So, to stay competitive in the industry, you’ll need to be ready to create virtual reality experiences, including website design with 360-degree video and other highly interactivethree-dimensional effects.
- 4. Card Design And Grid Layouts
First popularized by Pinterest and other gallery website pages, card design and grid layouts continue to shape and influence web design trends and are likely to become an imperative part of the design industry in 2017. Cards are basically UIs wherea large amount of content (text, imagery, and video) is broken down into easily digestible and viewablepieces, which the user finds easy to navigate through. Grid layouts are particularly suitable for pages having anabundance of data, as they make the information more accessible and enticing. Some of the most notable examples of card layouts are Vice, Tumblr, and Dribbble.
- 5. AI-Powered Bots And Conversational Interfaces
Chatbots and conversational interfaces really took off in 2016. The introduction of Bots for messenger last year served as an add-on to the toolkit of communication channels for businesses of all sizes. It enabled people to interact with companies and other business owners through chat, messaging, and other national language interfaces. In terms of visuals, Bots and Conversational Interfaces are unlikely to make a big impact on web design, but they will significantly influence how designers think about creating websites. AI-powered bots are expected to get even more realistic and complex this year, empowering businesses to automate communication and sales.
Apart from these trends, there are many more web design trends like authentic photography, micro-interactions, ultra-minimalism, constraint-based design tools, and use of brighter colors – that may leave a permanent mark on the design industry in 2017.
Whilst you think everything on this list is pretty great, don’t try and fit every single one of these practices just because they are trendy. Not all of these trends will work for your business, but it’s always beneficial to know what’s happening in the industry and see where you stand against the competition.
So, are you ready to do your part of defining web design in 2017? Our team of creative designers here at ArrowBits can just do that! Contact us today.